About Us

Founded in 2009, Healthentic was created to analyze big data. Our mission is to provide world-class analytics, allowing our customers to view insights and actionable opportunities.

Healthentic runs oral health, medical and prescription data analytics for some of the largest companies in the United States. Our database includes over 60 million lives, at nearly 15,000 companies.

Healthentic has comprehensive information security and compliance programs. We are population health experts. You can expect your data to be handled with care.  View more security details.

Leadership Team

Brenda Choy

Brenda Choy Operations and Strategy

Brenda oversees all aspects of Healthentic. She has been instrumental since the company’s inception, and has deep knowledge of Healthentic’s business operations, data analytics, product development and engineering. Prior to Healthentic, she had hands-on and leadership experience implementing mission-critical systems across multiple industries in a variety of roles. Brenda holds a Bachelor’s degree from Brown University, and Master’s degree from the Massachusetts Institute of Technology.

Michael Routen

Michael Routen Product Management | Business Development

Michael manages Healthentic’s suite of dental and medical reporting products. He makes sure each of Healthentic’s enterprise-level products provide value to our customers. Michael has over a decade of healthcare experience working in analytics, with provider groups and in employee benefits. He holds a degree in Marketing Management from Western Governor’s University.

Dima Protchenko

Dima Protchenko Data Analytics | Engineering

Dima leads data analytics, design, and engineering at Healthentic. He is responsible for product development and quality from start to finish. He is an expert in designing data visualization products with a focus on user experience. Dima has consistently delivered solid and successful solutions for 20 years in the data analytics and technology industries.

Joyce Postlewait

Joyce Postlewait Customer Success | Sales & Marketing

Joyce leads Healthentic’s partnerships and ensures our customers have the tools and support they need to reach their goals. With her background in the health and benefits industry, she brings with her a wealth of experience. Joyce has done benefits underwriting, consulting, and has served as a large group strategic account executive. She received her degree in Psychology from Southern Illinois University.